Publisher:
John Wiley & Sons: 2005
"An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company. Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a ''nice guy,'' he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed t...
View More...
