Railroad Freight Car Slogans & Heralds

By: "Kelly, John"

Price: $32.95

Quantity: 20 available

Number of photos: 142 illustrations


"After WWII railroads realized freight cars could be used to create a public image of their company and to sell passenger and freight services. That image was captured in a slogan, some unforgettable word, phrase or iconographic trademark emblazoned in bold letters on both sides of the freight car. Famous slogans were ''Everywhere West'' (Burlington Route), ''See America First'' (Great Northern), ''Route of the Rockies'' (Rock Island), and ''America’s Resourceful Railroad'' (Millwaukee Road), to name a few. Vintage black & white and color photographs highlight boxcars, coal cars, hoppers, gondolas, tank cars, auto-carriers, special service cars and cabooses with their original slogans and heralds. Separate chapters include Trailers-on-Flatcar (TOFC) and Billboard Refrigerator Cars nicknamed ''Reefers'' featuring Hormel, Swift, Oscar Mayer and Dubuque meat cars. Colorful images include Budweiser, Coors and Hamm’s beer cars. Model railroad enthusiasts will like this book so they can model freight cars like the prototype."

Title: Railroad Freight Car Slogans & Heralds

Author Name: "Kelly, John"

Illustrator: 10367AP

Categories: Freight, Rolling Stock, Iconografix,

Publisher: Iconografix: 2011

ISBN Number: 1583882766

ISBN Number 13: 9781583882764

Binding: Softbound

Number of photos: 142 illustrations

Book Condition: New

Number of pages: 128 pages

Availability: In Stock

Dimensions: 10.25'' x 8.5''

Seller ID: 10367

Keywords: 1-58388-276-6