Designed by Raymond Loewy, one of America's premier industrial designers, the Avanti has achieved a near legendary status. Conceived as Studebaker's automotive division's last gasp, the Avanti has lived on for more than 45 years through numerous owners, bankruptcies, and redesigns.
This book tells the entire story from Studebaker's original design and production during the 1963-1964 model years, to the current production facilities in Cancun, Mexico.
Included are many original source documents, factory photos, corporate records, advertisements, as well as first hand accounts by the participants that trace the evolution of this fascinating story.
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